The advent of the Internet and the subsequent rise and proliferation of social media and mobile technology have ushered in a world where everyone can connect, communicate, and interact, regardless of time and location. Such technologies have found their way in almost every sector and industry.
There is no denying that the travel and tourism market has benefited from technology. Launching marketing campaigns on social media channels has proven to be far more effective than traditional methods like playing TV commercials and putting advertisements in newspapers and radio.
In the Philippines, a 30-second TV commercial ranges between ₱200,000 to ₱900,000 depending on the network. A 1/8-page newspaper ad in the Philippine Daily Inquirer costs ₱14,700. While the big players in the travel and tourism industry are more than willing to spend ₱20 billion a year on TV ads alone, the majority of MSMEs in the said sector cannot afford such luxuries.
But with technology, MSMEs are able to level the playing field and compete for a significant slice of the market share pie. Social media provides them with a vast range, enabling MSMEs in the tourism sector to enjoy a wider reach but for a fraction of the cost of a TV commercial.
Photos and videos on Facebook, Instagram, and other social media platforms, especially those with the potential to go viral, can create tons of buzz, spark interest, and generate traffic that can be converted into sales. On top of that, digital ads today are fully optimized for mobile devices, which means businesses can reach their target audiences wherever they are through smartphones and tablets.
A Better Medium for Communication
Communication between businesses and their customers and prospects has greatly improved with the introduction of mobile and Internet-based communications. Communication channels like Skype, Facebook Messenger, Snapchat, and more allowed businesses and their target audiences to engage in real-time discussions that are both dynamic and productive.
As communication becomes faster and clearer, miscommunication and misunderstanding are eliminated from the picture. And this results in more queries answered, more interest generated, better conversions, bigger sales, and unparalleled growth for all players in the tourism industry.